名詞: n.
A corollary to the halo effect is the reverse halo effect where individuals, brands or other things judged to have a single undesirable trait are subsequently judged to have many poor traits, allowing a single weak point or negative trait to influence others' perception of the person, brand or other thing in general. This is also called the "devil effect."

As for the Reverse Halo Effect, I honestly believe that everyone judges people on some level based on their schema, even if they don't mean to.

halo effect
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詞條貢獻者： Cecile1986  
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